Fitness is one of the fastest growing areas of business currently in the UK. With such a plethora of gyms popping up everywhere, there are so many choices for people available. Our client wanted to showcase that she had a differentiated offering that set her aside from other establishments. She realised that many first-time gym hopefuls found the thought of initially entering a gym a daunting prospect. By harnessing the power of one of our virtual tours, the new potential clients she was trying to reach could have a detailed look around her gym and familiarise themselves with the layout and equipment. Doing this removed the pressure of a hard sell if they initially had to visit in person. Our client is convinced that this approach shows the level of detail on offer, which has helped her increase the number of people using her gym.