From our research in the estate agency market, lettings have proven to be a poor relation to sales in marketing terms. Any innovation utilised to promote property sales often transitions slowly into the lettings sphere. We believe this is short-sighted and have proven to our clients that one of our virtual tours is invaluable. Many of our agents deal with the same properties for years, time and time again. When the inevitable happens; and a tenant's notice is received, the landlord's and agents' primary objective is to advertise the property as quickly and efficiently as possible. If the agent is waiting to take photos before they create an advert to list the property, there is more likely to be an expensive void period without a tenant. Once we have created the initial tour, it is held on our server and can be made 'live & viewable' at any time. Whilst waiting to arrange a physical viewing, prospective tenants can take the virtual tour, which in many cases is enough to secure a firm commitment.